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Welcome to Peter Urmson's Blog
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Peter Urmson brings his years of expertise in the Digital Marketing space to a singular medium (this blog) - sharing his knowledge and experiences in all things Digital and working with enterprise-sized businesses, providing them with solutions and strategic advice around product sales and go-to-market, this blog is an insight into the inner workings of the marketing experts at Spotzer.

Hear the Thoughts of Marketing Experts for Small to Medium Businesses

Small to medium businesses are the engine rooms of economies and the expertise of the Spotzer team ensure that they keep running. Our fully integrated digital marketing solutions inspire industries and create innovative solutions that ensure your voice is heard. Learn more about our leadership in creative and digital spaces through our online blog. Delve into topics that consider marketing, design and innovation as a comprehensive package that we deliver to you. 
By Peter Urmson 16 Sep, 2015

Consumers are spending more and more time online. In fact, studies show that our average browsing time has doubled in the last 10 years .

With the integration of SEO and SEM strategies, businesses can climb to the top of Google’s rankings.

Achieving this feat is only half the battle though. To maintain their visibility and create meaningful conversions, businesses need to keep people on their website.

Here are 10 ways you can achieve that.

By Peter Urmson 03 Sep, 2015

For small to medium businesses, eCommerce is a great opportunity to enhance both your brand and your bottom line. According to the NAB Online Retail sales Index, Australian consumers spent $17.4 billion online in the past 12 months.  

This is a massive 6.2% growth compared to the previous year.

It’s not only online retail that’s growing, a recent survey by Sensis showed that 60% of SMB’s transact online and prefer this as a way of dealing with suppliers.

For SMB’s looking to grow their businesses, ecommerce is an important part of a digital business strategy, but there are some pitfalls to be aware of. If you want guaranteed growth through ecommerce, here are the essential strategies that you need to follow.

SEM

By Peter Urmson 01 Aug, 2015
Planning your company’s advertising and marketing campaign begins with one simple question. How can I best utilise my resources? In the digital age online communication is one of the most pivotal forms of promotion but brand recognition online also faces its challenges. The online environment is swamped with information and businesses big and small, all of whom are competing for space and face time. Search engine marketing or SEM is a cost effective internet marketing tool that is beneficial for businesses big and small. Working alongside a multifaceted marketing campaign, SEM can optimise your online presence and help you to climb up the search engine ladder.
By Peter Urmson 01 Aug, 2015
If great design focusses on an experience who are you building that experience for? Is it for yourself?

Well, everything from web pages, to blog posts, to innovative infographics should reflect your core values and your brand but that doesn’t mean the product is meant for you.

Is it for Google? Yes, search engine recognition is important, but there is something else that drives that process.

At the end of the day the experience you are creating is for your user, your prospective client, the person that is taking the time to explore a slice of your world. Online communication is defined by quantity. With content creation more accessible than ever before, there is a multitude of complicated information for users to choose from. It is in this dense environment that quality stands out. People don’t always remember the information they have read but they always remember how it made them feel. This is where user-centred design comes to the fore.

SEO

By Peter Urmson 01 Aug, 2015
What is SEO and why do I need it? These are often the cries of small and medium business owners who are venturing into the online world. To many people, SEO is perceived as a “flavour of the month” that marketing professionals throw around so they can charge more to build your website. The truth is, SEO isn’t a new thing and it’s not just a trend either! Search engine optimisation, or SEO, is a phenomenon that has become crucial to the development and ongoing management of business websites. You can think of SEO as the little man in the shadows of your website, working around the clock to drive traffic and improve your business credibility. What can SEO do your for? Well here are 5 reasons to embrace the SEO phenomenon.
By Peter Urmson 31 Jul, 2015

As a small or medium business owner when and how you talk to your audience is important. There is no doubt that the rapid expansion of digital media has made the online world the main battleground for SMBs. When prospective clients, customers and audiences visit your website what do they see? Visiting your website should be like getting access to your business, its specialty skills and its values, no matter when or how you access it. That’s where responsive web design comes in.

By Peter Urmson 16 Sep, 2015

Consumers are spending more and more time online. In fact, studies show that our average browsing time has doubled in the last 10 years .

With the integration of SEO and SEM strategies, businesses can climb to the top of Google’s rankings.

Achieving this feat is only half the battle though. To maintain their visibility and create meaningful conversions, businesses need to keep people on their website.

Here are 10 ways you can achieve that.

By Peter Urmson 03 Sep, 2015

For small to medium businesses, eCommerce is a great opportunity to enhance both your brand and your bottom line. According to the NAB Online Retail sales Index, Australian consumers spent $17.4 billion online in the past 12 months.  

This is a massive 6.2% growth compared to the previous year.

It’s not only online retail that’s growing, a recent survey by Sensis showed that 60% of SMB’s transact online and prefer this as a way of dealing with suppliers.

For SMB’s looking to grow their businesses, ecommerce is an important part of a digital business strategy, but there are some pitfalls to be aware of. If you want guaranteed growth through ecommerce, here are the essential strategies that you need to follow.

SEM

By Peter Urmson 01 Aug, 2015
Planning your company’s advertising and marketing campaign begins with one simple question. How can I best utilise my resources? In the digital age online communication is one of the most pivotal forms of promotion but brand recognition online also faces its challenges. The online environment is swamped with information and businesses big and small, all of whom are competing for space and face time. Search engine marketing or SEM is a cost effective internet marketing tool that is beneficial for businesses big and small. Working alongside a multifaceted marketing campaign, SEM can optimise your online presence and help you to climb up the search engine ladder.
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